An Introduction to Franchising

An Introduction to Franchising

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An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business. Visit www.palgrave.com/business/webber for additional student and lecturer resources.This will be reiterated in the franchise agreement, but such is the importance of protecting the intellectual property rights of the brand, that it must also be included in the operations manual. These basic and central sections will vary, dependinganbsp;...


Title:An Introduction to Franchising
Author: Robert Webber
Publisher:Palgrave Macmillan - 2012-12-10
ISBN-13:

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