Innovation Hardwired

Innovation Hardwired

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Innovation is the fundamental source of value creation in companies and an important enabler of competitive advantage. Innovation is inherently a highly cross-functional activity that, when it works well, creates a constructive tension between competing objectives of development cost, product value, performance, quality, and time to market. I have entitled this book Innovation Hardwired because the ability to consistently and continually bring an innovation to market involves: (a) hardwiring all the cross-functional activities in an effective way and (b) hardwiring several organizational factors - factors that, to use a biological metaphor, are embedded in a company's organizational DNA. Just as nature's DNA spells out the exact instructions required to create a unique organism, organizational DNA determines how effectively an organization will consistently and constantly innovate and create new value for all stakeholders.Capital One has been an innovator from the start. One of the companya#39;s early innovations a€“ allowing customers to transfer balances from one card to another a€“ put it on the map and forced ... selling things (e.g., insurance, long-distance service, buying-club memberships) to customers who call into the companya#39;s call center.


Title:Innovation Hardwired
Author: Alexis Goncalves
Publisher:Lulu.com - 2008-11-01
ISBN-13:

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