Kellogg on Strategy

Kellogg on Strategy

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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much moremore opportunities to build miles, gives the flier more reward options, and so becomes the program of choice in the market. ... This is certainly true for airlines, where the cost of filling an empty seat is nearly zero. Airlines are careful to use blackout periods and other restrictions to make sure that a frequent flier flying free does not displace a full fare paying passenger. A related example is the 2004 Focus and a Dell program in which customers who purchased a Ford Focus obtained aanbsp;...

Title:Kellogg on Strategy
Author: David Dranove, Sonia Marciano
Publisher:Wiley - 2005-08-05

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