Riding the Black Ship
Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the qcompany manual.q By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that rather than being an agent of Americanization, Tokyo Disneyland is a simulated qAmericaq showcased by and for the Japanese. It is an qAmericaq with a Japanese meaning.the manual represents a challenge to his managerial authority. He therefore ... Sato: aquot;We got all these manuals from America, where they need it. Here in ... McDonalda#39;s introduced the manual as a tool for training of part-timers. Before that , weanbsp;...
| Title | : | Riding the Black Ship |
| Author | : | Aviad E. Raz |
| Publisher | : | Harvard Univ Asia Center - 1999 |
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