U.S. Business and Today's Germany

U.S. Business and Today's Germany

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U.S. firms doing business in Germany are succeeding far better than usually reported. Indeed, 14 of the 1, 400 American companies with direct investment in Germany placed among the top 100 German industrial firms in sales in 1994, a fact that made big news in Germany but was never mentioned in the U.S. press. Here now, in one succinct, readable volume, international lawyer James A. Hart and his coauthor, attorney Dieter Schultze-Zeu, provide vital information that American firms, and firms elsewhere, will need to enter and succeed in the lucrative German market. The result is an exceptionally useful guide for corporate executives and their attorneys, and a cogent introduction to the German business environment for students, researchers, and analysts in the academic community.German customers pay for 90 percent of their obligations in cash, compared with 12 percent in America. Only 7 percent in Germany is by check, as opposed to 14 percent in the United States. Customer credit cards issued by retailers accountanbsp;...

Title:U.S. Business and Today's Germany
Author: James A. Hart, Dieter Schultze-Zeu
Publisher:Greenwood Publishing Group - 1995-01-01

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